Big Brothers Big Sisters of Eastern Massachusetts
Blandine Jean-Paul, MBA has a strong background in marketing and brand management. Blandine has experience working in various industries, including cannabis, higher education, non-profit organizations, and consumer goods. In their most recent role as Vice President of Marketing at Ethos Cannabis, Blandine collaborated with the C-suite and board to define and refine multiple brands under the company, leading to significant growth in brand awareness. Blandine also developed and executed creative marketing plans and campaigns to generate trial, awareness, and engagement.
Blandine has also worked as an Adjunct Professor at Bridgewater State University and Computer Systems Institute, where they prepared curriculum, delivered course lectures, and maintained class materials. As a member of the Board of Directors at Big Brothers Big Sisters of Eastern Massachusetts, they played an instrumental role in defining marketing and community outreach strategies, with a focus on driving diversity, equity, and inclusion.
Prior to these roles, Blandine held positions such as VP of Brand & Marketing at Garden Remedies, where they successfully developed and executed brand marketing plans, and Marketing Consultant at Hardware & Lumber Limited, where they led business development efforts and redesigned retail marketing and sales strategies.
Earlier in their career, Blandine held leadership positions at SmileDirectClub, Hasbro, The HEINEKEN Company, and Diageo, where they were responsible for driving brand strategies, global marketing, and innovation.
Overall, Blandine Jean-Paul's work experience highlights their expertise in brand development, marketing strategy, and driving business growth.
Blandine Jean-Paul has a Master of Business Administration (M.B.A.) degree in Marketing and International Management from Northeastern University. Blandine also completed an Executive Education program in Digital Marketing Strategies: Data, Automation, AI & Analytics at Northwestern University - Kellogg School of Management. Blandine holds a Bachelor of Arts (B.A.) degree in Communications and Media from Boston College. In 2022, they are pursuing a Master of Science (MS) degree in Leadership and Organizational Development from Boston College. Additionally, Blandine has obtained certifications in Ken Blanchard on Servant Leadership from LinkedIn and Digital Media & Marketing from Circus Street. Blandine has also completed the Hasbro Management Academy program from Harvard Business School Executive Education and received certifications in Leadership from NAMIC and Leadership & Management from Women in Cable Telecommunications.
Big Brothers Big Sisters of Eastern Massachusetts
For more than 60 years, Big Brothers Big Sisters of Eastern Massachusetts has worked to ensure that every child has the support from caring adults that they need for healthy development and success in life. Big Brothers Big Sisters of Eastern Massachusetts makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 7 through high school graduation, in communities across Massachusetts Bay. We develop positive relationships that have a direct and lasting effect on the lives of young people. The mission of Big Brothers Big Sisters of Massachusetts Bay is to partner with under-resourced families to provide their children with transformational, one-to-one professionally-supported relationships with caring adult mentors, so that their children will thrive. Here's the proof. National research has shown that positive relationships between Littles and their Bigs have a direct and measurable impact on children’s lives. By participating in our programs, Little Brothers and Sisters are: -more confident in their schoolwork performance -able to get along better with their families -46% less likely to begin using illegal drugs -27% less likely to begin using alcohol -52% less likely to skip school. Please explore our site and learn more about our history, staff, service areas, boards and advisory committees, read our mission statement, or view current job openings.