St. John Cooper is an experienced travel and tourism professional with over 19 years in the industry. Currently serving as Executive Vice President for South Europe, Middle East, and Australia at Big Bus Tours since January 2008, St. John has been instrumental in assessing global opportunities for new business initiatives and market development. Previous roles include Regional Director for Asia, where St. John expanded the company's portfolio in major cities, and Business Development Director, contributing to significant growth and market leadership. Prior experience includes serving as General Manager for Big Bus Company's Middle East operations, where St. John implemented strategic changes that improved business performance, and as Regional Manager for Kirk Distributors, focusing on operational efficiency. St. John's educational background includes A and O levels from Notre Dame High School Norwich.