BigCity Promotions
Akansha Bohra is a seasoned business development professional with extensive experience in brand consulting, marketing technology, and promotional strategies. Currently serving as Director of Business Development at BigCity Promotions since March 2015, Akansha manages business initiatives across multiple regions and collaborates with major brands to create innovative campaigns aimed at boosting sales and customer loyalty. Prior experience includes co-founding TOHFA, where responsibilities encompassed brand positioning and market strategy implementation, and roles at Supreme Petrochem Ltd. focused on product development and marketing. Akansha's academic background includes an MBA in Marketing from FLAME School of Business and a BBA from the Centre for Entrepreneurship and Small Business Development.
BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.