BigCity Promotions
Merelyn Vanessa Paul is a seasoned professional with over 7 years of experience in Client Servicing and Accounts Management, currently serving as a Senior Key Account Manager at BigCity Promotions since November 2018. Merelyn Vanessa Paul has successfully managed relationships with over 120 leading brand campaigns across various sectors, including Retail, FMCG, Consumer Durables, Alco-Bev, and BFSI. Prior to this role, Merelyn Vanessa Paul was a Co-founder at a stock market advisory, an Operations Manager at Make My House and MyDistance Learning College, and a Digital Marketing Specialist at CapitalVia Global Research Limited. Educational qualifications include a PG Diploma in Operations Management from MIT Pune.
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BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.