BigCity Promotions
Sooraj Cherukat has accumulated extensive experience in operations and partnership development, currently serving as an Alliance & Partnership Specialist at BigCity Promotions since April 2017. Prior to this role, Sooraj worked as an Operations Analyst at Goldman Sachs from January 2016 to April 2017, and completed an internship within the Regulatory Operations Team at the same firm in 2014. Sooraj was also a Board Member of the Innopreneurs Club, contributing to its establishment and success in fostering innovative entrepreneurship across South India. Educational achievements include a Bachelor of Business Administration from PSG College of Arts and Science and a prior degree in Business/Commerce from Houston Community College.
BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.