BigCity Promotions
Vikas Shah's work experience includes being a Co-Founder at BigCity Promotions since 2008, where they are responsible for incorporating and managing the premier sales promotion and loyalty rewards agency in India. Vikas has also worked as a Business Development Manager at TLC from 2005 to 2007, focusing on launching and executing tactical sales promotions for various industries.
Vikas Shah attended La Trobe University from 2004 to 2005. The degree and field of study during this time remain unspecified. Additionally, Vikas Shah studied at Sri Bhagawan Mahaveer Jain College, although specific dates, degree, and field of study are not provided.
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BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.