BIG direkt gesund
Katja Micke is a skilled marketing professional with extensive experience in brand management and marketing strategy. Currently serving as a Spezialistin Brand Management at BIG direkt gesund since April 2024, Katja previously held the position of Teamleiter Marketing Brand Experience at Materna Information & Communications SE from January 2023 to April 2024. Katja's career includes significant roles such as Marketing Manager at BAG Bankaktiengesellschaft for a decade, where responsibilities encompassed multimedia marketing management, budget authority, campaign planning, and operational support for marketing and communication measures across the BAG Group. Prior to that, Katja was a Marketing Manager at Ferdinand Eimermacher GmbH & Co. KG, focusing on product marketing and strategic marketing for OTC and B2B/B2C sectors. Katja's career began as a Marketingassistentin at Dr. med. Christine Schrammek Kosmetik GmbH & Co. KG. Katja holds a Diplom Medienwirtin (FH) in media management with a marketing focus from Fachhochschule des Mittelstandes Bielefeld and a degree in Bankkauffrau in banking and finance from Sparkasse Werne.
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BIG direkt gesund
BIG direkt gesund is he first online and direct insurer in Germany, covering over 400,000 people in a decidedly non-traditional way, using the Internet, 24 hour customer service, and an extensive range of increased benefits to engage its members. As the first direct health insurance fund in Germany BIG has pursued a consistently well-consideredand straightforward concept from the very start: that of the direct principle. This way we save costs. The idea behind BIG can be described quite quickly: a consistent online focus and a new quality of service. We have no need of expensive branch offices and instead BIG uses modern methods of communication. Low administrative costs, excellent value for money and outstanding service are the conclusive result. BIG views itself as a health logistics expert. This means: innovative services for the individual and modern, sustainable concepts for the system overall. The prime focus is on optimum provision of health care. At the same time they want to offer their policyholders opportunities for savings and useful extra benefits. The subject of preventive care is also a special priority for us: since this is how to promote health in a targeted way, illnesses are prevented and the burden on the health care system is lessened. Flat hierarchy structures and a modern staff concept make BIG flexible: decisions can be taken quickly and without a lot of bureaucracy, the clear structure promotes a business attitude and encourages individual members of staff to act resourcefully. This is why each individual at BIG has a sense of responsibility for the success of the whole company.