Soela Joshi

Business Director at BIG FM

Soela Joshi has a diverse work experience spanning over several years. Soela most recently held the position of Business Director at BIG FM, beginning in April 2018. Prior to this, they worked as the Lead Master Brand - Network Marketing at Zee Entertainment Enterprises Limited from June 2017 to February 2018. From August 2011 to May 2017, Soela was the Brand Publisher at Worldwide Media Pvt. Ltd. (Times of India Group).

Before that, Soela served as the Marketing Head for Welspun Retail from June 2010 to June 2011, where they successfully launched and managed 150 retail stores in 60 cities across India. Soela delivered integrated marketing and business strategies for the brand, focusing on areas such as national and regional brand promotion, new store development, marketing initiatives for different sales channels, alliances to increase store footfalls, visual merchandising, and training and development.

Prior to their role at Welspun Retail, Soela worked as the Associate Vice President Marketing at BIG 92.7 FM, the largest radio station network in the country, from August 2007 to May 2010. Soela held multiple functional roles in marketing, content planning, and brand integrations, with a focus on listener targets, consumer research, building RAM as a credible measurement with key stakeholders, and national brand marketing and street-level marketing.

Soela's earlier career includes positions such as Head of Strategic Planning - Mumbai Branch at Grey Group from March 2006 to August 2007, Director - Strategic Planning at Triton Communications from July 2003 to March 2006, and Strategic Planner / Account Executive at Lowe Lintas, Mumbai from June 1998 to July 2003.

Soela Joshi attended Alexandra Girl's English Institution and completed their Secondary School Certificate (SSC) with a focus on English, Maths, and Science. Soela then enrolled in HR College to pursue a Bachelor's degree in Commerce (B.Com) with a general focus on Business and Commerce. Following their undergraduate studies, Soela Joshi joined Technology And Management Jobs to obtain a Master's in Business Administration (MBA) with a specialization in Marketing.

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