Caroline Rastin is a seasoned business director with extensive experience in leading teams and managing promotional campaigns across various sectors. Currently serving as Business Director at big group since February 2024, Caroline previously held the position of Senior Account Director for PromoVeritas, where leadership involved overseeing multi-faceted teams and delivering engaging promotions for prominent UK and international brands. Prior experience includes nearly seven years as Global Business Director at Brand Culture LDN, successfully increasing Energizer's market share, and roles at agencies such as AnalogFolk, We Are Social, and HeyHuman Agency, where digital and social media strategies were developed for major clients including Sainsbury's and Unilever. Caroline's educational background includes a degree in Business Studies and Marketing from Bournemouth University, complemented by A-Levels from Brentwood School.