Martyn Baxter is a strategic and results-driven leader with over twenty years of experience in commercial and marketing roles. Currently serving as the Lottery Director at Big Ticket since 2024, Martyn previously held various significant positions at the UK National Lottery, including Head of Marketing Activation and Head of Instant Games. Martyn's expertise encompasses product development, brand management, and financial analysis, with a strong track record of leading cross-functional teams and driving business performance. Martyn's education includes an MBA Essentials from The London School of Economics and a Level 5 Coaching Apprenticeship, highlighting a commitment to continuous professional development.
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