Sabrina Douglas

Sabrina Douglas is an accomplished marketing professional with extensive experience spanning various leadership roles. Currently serving as Head of Marketing - Brand and Customer Experience at BIG W, Sabrina has led award-winning brand programs resulting in significant achievements, including Effies Gold and Silver awards, and a recognition for customer satisfaction by Roy Morgan. Previous positions include Senior Marketing Manager at BIG W and multiple senior strategy roles at M&C Saatchi in Australia and London, where Sabrina played a crucial role in transforming brand strategies for clients such as Woolworths and Peroni. Sabrina's educational background includes degrees in Communications and Business, supplemented by master's level training in strategic leadership and business management.