Melinda Poon

Melinda Poon is a seasoned digital and eCommerce professional with extensive experience in managing digital strategies and product teams across various companies. Currently serving as Senior Digital Experience Manager and Online Trading Manager at BIG4 Holiday Parks of Australia since March 2023, Melinda previously held roles at endeavourX as Associate Product Manager, focusing on homepage and navigation initiatives, and as Associate eCommerce Manager at Dan Murphys. Additional experience includes positions at Mattel ANZ, where Melinda led eCommerce strategy, and Accent Group Limited, where online penetration for the Vans brand was significantly increased. Melinda's earlier roles include eCommerce content editing at Farmers Trading Company and a digital copywriting position at MYER. Melinda holds a Bachelor of Communications in Public Relations from Auckland University of Technology.