Apeksha G is a seasoned communications and branding professional with extensive experience across various prominent organizations. Currently serving as Senior Manager for Communications & Employer Branding at bigbasket.com since May 2021, Apeksha has also held the position of Communications Manager in this role. Apeksha contributes to the academic sector as a Board Member for PG Meritorious Alumnus at Mulund College Of Commerce. Previous positions include Branding and Communications at Ambuja Cements Ltd. and Global Marketing and Communications at Thermax Limited, where strategic initiatives in marketing and digital channels were implemented. Apeksha’s earlier experience includes a summer internship in Digital Marketing and Data Analytics at House of Hiranandani and overseeing Corporate Communications and Public Relations at Asian Paints. Apeksha holds an MBA in Marketing from Symbiosis Institute of Business Management, with additional global experience in International Marketing and Social Media Marketing through an exchange program at Leeds Beckett University, along with a Bachelor in Management Studies from the University of Mumbai.