Lucy Strother currently serves as a Marketing Coordinator at BigHand, leading the global full-funnel email marketing strategy to enhance engagement, nurture leads, and support customer retention. Prior experience includes a role as Marketing Coordinator at CapRelo, where Lucy managed go-to-market strategies and developed campaigns to improve visibility in a B2B2C setting. At Red Bull, Lucy executed brand marketing campaigns and built relationships with local vendors to boost product engagement. Earlier in the career, Lucy interned at the Embassy of the Kingdom of Bahrain, co-organizing a significant diplomatic event. Lucy holds a Bachelor of Science in Conflict Analysis and Resolution from the Jimmy and Rosalynn Carter School for Peace and Conflict Resolution at George Mason University.
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