Ekaterina Bashaeva

Ekaterina Bashaeva is a seasoned business development and music partnership manager with extensive experience in enhancing brand visibility and establishing partnerships, particularly in the Russian and CIS markets, at BIGO since January 2020. Prior to this, Ekaterina contributed as a freelance content translator for FARFETCH and held multiple roles at L'Oréal from August 2013 to January 2020, including social brand manager and junior PR manager, where tasks ranged from content creation and influencer management to event organization and press release distribution. Ekaterina's educational background includes a degree from Lomonosov Moscow State University and further studies in advertising and PR management and French language.