Xavier Papiol

Xavier Papiol is a seasoned marketing and digital professional currently serving as Chief Marketing & Digital Officer at Conforama España and Chief Artificial Intelligence Officer at PUBLICOM ALL LINE. With an extensive background in marketing, Papiol has held various leadership positions, including Founder & CEO of AI4ADS, a pioneering agency in AI automation in the Spanish market. Previous roles include Marketing Director & E-commerce at Conforama Iberia and Marketing Manager for Brico Depôt España, where significant achievements in market studies, strategic planning, and team leadership were realized. Papiol also contributes as a professor in Artificial Intelligence at BIGSEO and has gained a wealth of experience from early roles in retail management and sales within notable companies. Papiol's academic credentials include a Postgraduate degree in Strategic Marketing from ESIC Business & Marketing School.