Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. 
The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. 
From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

Automotive

Logistics & Supply Chain

Retail

Bihr

Dr. Oliver Moosmayer

Ibrahim Emkić

Dominic Slaney

Cyril Couturier

Stefan Garton

Reena Mistry

Frédéric Huyskens

Clélie Martinez

Arnaud Kauffmann

Arnaud Duchemin

Jaimy Scevenels

The Product Management team at Bihr is responsible for overseeing the lifecycle of the entire product portfolio, from rider gear and accessories to spare parts and tyres. They ensure that product lines meet market demands and quality standards, and work closely with sales and logistics to facilitate smooth distribution across Bihr's extensive dealer network. The team also analyzes market trends, manages relationships with over 350 brands, and drives the strategic direction for product innovations to ensure bikers can safely and passionately live their mobility dreams.

Product Management

Marketing Team

Sales Team

Procurement and Inventory Management Team

Product Management

About

Team members

Other teams at Bihr

Marketing Team

Sales Team

Procurement and Inventory Management Team