Neha Rao has a diverse range of work experience, with their most recent role being Vice President of Marketing at Bikaji Foods International Ltd. In this position, they oversee the marketing function for one of India's leading FMCG brands, managing a portfolio of over 250 products and 6 categories in the snacking industry. Prior to this, Neha held the role of Brand Head at Fortune India from September 2014 to December 2021. Neha also has experience working as a Manager of Marketing & Business Strategy at Bennett, Coleman and Co. Ltd. (Times Group) from July 2012 to June 2014, and as a Manager of Strategy & Alliances at AIDEM Ventures Private Ltd. from June 2011 to June 2012. Additionally, Neha has worked in marketing services and strategic planning roles at NDTV Media Ltd. from April 2007 to March 2010, and as an intern at RMG Connect (Direct Marketing, JWT) in April 2006. Overall, Neha's work experience demonstrates their strong expertise in marketing and strategy across various industries.
Neha Rao's education history begins with their completion of the Indian Certificate of Secondary Education (ICSE) at Mayo College Girls' School. After that, they attended Delhi Public School in Faridabad from 2000 to 2002, where they earned their All India Senior School Certificate Examination (AISSCE) degree in the CBSE field of study. Following this, they enrolled at I.P. College, Delhi University from 2002 to 2005, where they pursued a Bachelor of Arts degree in Economics Honors. Finally, Neha attended MICA from 2005 to 2007, earning a Post Graduate Program in Communication and Management (PGPCM) with a focus on Brand Communication Management.
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Bikaji Foods International Ltd. - India
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In the late 80s, Shri Shivratan Agarwal decided to walk his path and create a new identity for himself, this lead to the birth of the brand Bikaji. At the time when the technology to produce Bhujia on a large scale was unthought of, Shri Agarwal successfully laid the foundation of his dream venture. Not only, he ventured across the world to find and co-invent the right technology for producing bhujia; but he also managed to find an easy to remember name for the brand, that would easily connect with the consumers. The name Bikaji is derived from Bika Rao- the founder of Bikaner and Ji, used as a mark of respect in India. Shri Agarwal’s vision was to give the world, a taste of Aslee Parampara. He desired to reach every consumer with authentic Indian taste, that reflects India’s culture and values. Over the years, Bikaji has managed to win hearts across the globe, with its power of ethnic-snacking. Today, Bikaji stands for authentic Indian taste, with diverse products and innovative packaging, adding to its commitment of taking Aslee Indian taste to the world.