Ni Li

Ni Li is the Vice Chairman and COO of Bilibili. Ni was previously the Head of International PR at Meitu, Inc., Senior International PR Senior Manager at DiDi, and Manager of International Corporate Communications at Alibaba Group. At Alibaba Group, they were responsible for building a coherent and strategic narrative for Alibaba in the US market and supporting the globalization of the company. Ni also worked with China business units and PR teams to uncover key business initiatives that are relevant in the US market, such as Tmall, AliCloud, Alitrip, AliExpress, Taobao, Rural Taobao, Entertainment, and innovations.

Ni Li has also served as a Customer Success Insights & Account Manager at Pixability and as a PR Manager for Land Rover Product & Brand at Jaguar Land Rover. Ni began their career as a Consultant at Weber Shandwick.

Ni Li holds an MBA from Harvard Business School.

Ni Li has a Master of Business Administration (MBA) from the Questrom School of Business at Boston University and a Masters in Communications from the University at Albany, SUNY. Ni also has a Bachelor's degree in English from Sichuan International Studies University. Ni is certified by Google in both Google Analytics and Google AdWords, and by YouTube in Youtube Certified - Audience Growth.

Ni Li reports to Rui Chen, Chairman & CEO. Ni Li works with Yi Xu - Founder, Director and President, Xin Fan - Chief Financial Officer.