Lyubomira Petrova

Lyubomira Petrova is a seasoned professional with extensive experience in e-commerce and commercial leadership. Currently serving as Head of Ecommerce at Billa Bulgaria Ltd. since June 2022, Lyubomira has previously held significant roles including Head of Commercial at Glovo, where leadership of a 37-member team was pivotal in managing P&L and budget planning. As Commercial Director at foodpanda, Lyubomira was instrumental in developing a Q-commerce and Brand partnership strategy. Earlier experience includes serving as Regional Sales Manager at Avon and founding Sabrosa Ltd., an interior design company, where financial management and strategic planning were key responsibilities. Lyubomira's career began as an Office Assistant at Continental Pools, Inc. and progressed to Office Manager at BSD Bulgaria Ltd. Educationally, Lyubomira holds a Bachelor's degree in Mass Communication/Media Studies from New Bulgarian University.