Pixie Drake

Pixie Drake has extensive work experience spanning multiple industries. Pixie is currently the Chief Product Officer at Billhop AB since March 2023. Prior to this role, they served as the Head of Product SME at the same company from February 2022 to February 2023.

From 2016 to 2021, Pixie worked at House of Harvey AB, where they were the Co Founder & Strategist. Their responsibilities included brand advisory, consulting, and strategy development.

Before that, from 2014 to 2016, Pixie worked as a Senior Strategist at Sitrus Agency, where they developed omni-channel brand and storytelling strategies for major Swedish brands. Pixie also created psychographic target group models for communication and marketing planning.

In 2013, Pixie worked as a Brand Consultant as a contractor, specializing in brand development and positioning. Their tasks included brand perception analysis, market positioning, and organizational restructuring.

From 2012 to 2013, Pixie was the Brand Reputation Manager at Social Media Ltd. Pixie managed client reputation incidents and implemented strategic social media campaigns. Pixie also measured brand awareness, sentiment, and influence to enhance campaign effectiveness.

Earlier in their career, Pixie worked as a freelance Brand Consultant and Digital Strategist from 2010 to 2012, specializing in digital communication and audience mapping. Pixie also provided training in crisis management and digital content creation.

In addition, Pixie served as a Social Media and Online Behavior Consultant as a freelancer from 2008 to 2012. Pixie developed psychological and behavioral models for various target groups and provided expertise in brand perception and value.

Pixie's early experience includes working as an Online Production Developer at The Times - Educational Supplement from 2009 to 2010. Pixie managed advertising content and developed the Gold Proofing Scheme for clients.

Overall, Pixie Drake has a broad range of experience in product management, brand strategy, consulting, and digital communication across multiple industries.

Pixie Drake completed their education at the University of Westminster, where they obtained a Bachelor of Arts degree in Communication, Journalism, and Related Programs from 2004 to 2007. After that, they pursued a Master's degree with honors in Public Relations and Public Communication from the same university, which they completed in 2008. Additionally, from 2007 to 2009, Pixie obtained a diploma in Behavioural Studies & Coaching from LCI.