Edward East

Founder & Group CEO at Billion Dollar Boy

Edward East has a diverse work experience spanning several industries. Edward founded Billion Dollar Boy in 2014, where they currently serve as the Global CEO. This global creative influencer marketing agency focuses on delivering end-to-end campaign management and has successfully connected content creators with leading brands. Prior to this, they founded Lasso Group in 2015 and exited in July 2020. Edward also worked as a Social Media Manager at Exclusive Media, Hammer and Spitfire from May 2012 to April 2014. Before that, they held the role of Digital Marketing Executive at DigitasLBi from May 2011 to May 2012. Edward's early career includes being a member of the New Entrepreneurs Foundation's 2012 cohort, where they gained experience as a Business Consultant while being employed by DigitasLBi. Edward also completed a summer internship at IMG's Golf Division in 2004.

Edward East attended Winchester College from 2000 to 2005. Edward then went on to study at the University of Virginia from 2006 to 2010, where they earned a Bachelor of Arts degree with a major in International Relations and Affairs.

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Timeline

  • Founder & Group CEO

    April, 2014 - present