Luisa Orlandi

New Business Director at Billion Dollar Boy

Luisa Orlandi's work experience includes a role as the New Business Director at Billion Dollar Boy, a global creative influencer marketing agency. Luisa is responsible for delivering end-to-end campaign management and connecting content creators with creative brands for influencer marketing campaigns.

Prior to that, Orlandi worked at Clique Brands where they held multiple roles. Luisa served as a Senior Sales & Marketing Manager for Who What Wear, driving UK business revenue by developing commercial and creative solutions. Luisa also worked as a Marketing and Partnerships Manager, responsible for driving the affiliate business and managing client programs and influencer partnerships for Who What Wear UK.

Before Clique Brands, Orlandi worked at Avenue 32 as a Senior Marketing Executive. Luisa'sresponsibilities included planning, executing, and reporting on digital marketing channels such as email, affiliate, influencer, and third party brand marketing. Luisa also aided in the development of the company's online profile and public awareness through online and offline marketing initiatives and targeted partnerships.

Orlandi's career began at SheerLuxe, where they worked as a Brand Executive. Luisa managed the SheerLuxe online Boutique, handled digital marketing and brand management, and oversaw the social media strategy. Luisa was also involved in e-commerce, uploading content, and working with affiliate feeds and networks.

Additionally, Orlandi pursued an MSc in Marketing from the University of Edinburgh Business School and completed a summer internship at SheerLuxe. Luisa graduated with an LLB Law Honours degree from the University of Glasgow.

Luisa Orlandi's education history begins in their high school years at Teesside Preparatory & High School, where they completed their A Levels. Luisa then attended the University of Glasgow from 2009 to 2013, earning a Bachelor of Laws (LLB) degree with a focus on Law. Following their undergraduate studies, they pursued further education at the University of Edinburgh from 2013 to 2014, where they obtained a Master of Science (MSc) degree in Marketing.

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Timeline

  • New Business Director

    March, 2022 - present