Bimobject
Joakim Borg has a diverse work experience spanning several companies and roles. Joakim began their career in 2009 as an intern at J. van Walraven Holding B.V. Following this, they worked briefly at Beyond Design, Inc. as a Bachelor degree holder before joining J. van Walraven Holding B.V. again in 2011 as a project leader.
In 2013, Joakim transitioned to BlackBerry where they worked as a concept designer and later completed their master's thesis. Joakim then moved on to Mionix AB in 2015, where they served as the Creative Director. During their time at Mionix AB, their main focus was implementing a rebranding strategy for the company.
Since 2019, Joakim has been working at BIMobject. Joakim started as a Product Designer, where they conducted research on the target audience and redesigned various platforms for the company. Joakim then took on the role of Creative Director, responsible for rebranding the company's corporate identity alongside the hired CMO. This involved changing the company's mission, vision, positioning, tone of voice, and visual identity.
Currently, Joakim holds the position of Product Director at BIMobject. The exact duration of this role is not specified, but it began in November 2022.
Joakim Borg pursued their education at Luleå University of Technology from 2007 to 2013, earning a Master's degree in Industrial Design Engineering. In 2013, they also attended Nanyang Technological University in Singapore, specializing in Industrial and Product Design.
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Bimobject
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Bimobject AB is a Sweden-based company active in the field of information technology. It supports corporate customers with technology and services related to computer-aided design (CAD) and building information modeling (BIM). It assists building producers and interior manufacturers in development and management of digital replicas of their products as BIM objects, either starting from two-dimensional drawings, CAD data or scanning the physical form of buildings and products. The BIM objects allow carrying detailed physical representation of products, as well as links to product information, websites, contact details and assembly instructions. The Company offers a cloud-based database for BIM objects, BIMobject software applications for formats such as Autodesk Revit and Atlantis (BIM Render), services such as modeling, programming, scripting and conversion, market analysis and online seminars. It operates subsidiaries in Italy, the United States and Poland.