Areeya Lila

Areeya Lila is the founder and CEO of Bimotics. Areeya was previously a Senior Product Manager at Lavu Inc. from April 2018 to April 2019. At Lavu, they led the product development team for the design and launch of Lavu’s online ordering platform for web and mobile. The platform resulted in incremental recurring revenue from existing clients. Areeya also led the product management of the control panel which launched with the Lavu 4.0 platform. This included administrator modules such as End of Day financials, Tip audit, and adjustments, Workforce for scheduling, employee class, and tipping rules as well as common administrator functions such as extensions, user management, and settings. Areeya also executed the private and public beta of Lavu 4.0. Areeya defined the feature set for each phase and prioritized stories and bugs in order to meet milestones. Areeya delivered conceptual design and product requirements for an Enterprise Meal Plan solution which integrated digital payments, menus and ordering as to provide seamless solutions for restaurants and dining locations to order with programmatic dining points, rewards, discounts, and meal plans. Outlining technical requirements and facilitating between developers and 3rd party certification consultants, they helped solve product gaps needed to comply with fiscal French NF525 for the top-selling iPad Restuarant POS system.

Areeya Lila has a MBA from Georgetown University in Business Administration and Management, General. Areeya also has a BA and BSMA from Tufts University in Economics and Mechanical Engineering. Areeya is certified from the Scrum Alliance in Certified Scrum Product Owner and from HubSpot in Inbound Certification.

Some direct reports include Andrea Katsivelis - Chief Marketing Officer & Advisor, Dmitry Ulyanov - Technology Lead, and Marcelo Salup - Chief Revenue Officer & Advisor.