Florencia Luján Cabezas

Florencia Luján Cabezas is a seasoned professional in digital banking and marketing, currently serving as Ejecutiva Banca Digital at BIND | Soluciones financieras since June 2021. Florencia specializes in advising on digital business solutions, including virtual wallets and API banking, while also focusing on upselling and cross-selling strategies. Previous experience includes roles at Banco Galicia, where responsibilities encompassed client portfolio development and public service, and OLX Advertising, managing data segmentation and CRM advice. Earlier, Florencia worked as a marketing assistant at CORIUM, executing digital marketing campaigns. Educationally, Florencia holds a degree in Commercialization from Universidad de Morón and has furthered knowledge in product management and digital marketing through courses at Coderhouse and EducacionIT.