Maher Assaf is an executive leader with over 20 years of experience in business transformation and growth within the retail and food industry. Currently serving as the Commercial Director at BinDawood Group since 2025, Maher leads the development of a new nationwide convenience store concept. Previous roles include Head of Merchandise at Carrefour from 2015 to 2020 and Purchasing Director at Othaim Markets from 2013 to 2015, where Maher successfully managed product strategies and procurement processes. Maher holds Bachelor's degrees in Hotel Management and Political Science from Lebanese University.
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