Binnakle Serious Games to Innovate
Lourdes Cateura has extensive work experience in various industries. Lourdes founded and served as CEO of Binnakle Serious Games for Transformation and Inteligencia Creativa, where they provided business consulting, training for managers, and leadership development. Prior to that, they were the Marketing Director at Puig and worked in marketing at Henkel. Lourdes also served as the Business Unit Manager at Neca, where they collaborated in logistics organization for the 1992 Barcelona Olympic Games. Lourdes also worked in finance at Inditex, specifically in the Financial Department of Massimo Dutti. Overall, they have a strong background in business consulting, management, marketing, and finance.
Lourdes Cateura obtained a Bachelor's degree in Business and Economics from Universitat de Barcelona, which they completed from 1986 to 1991. There is no specific information provided about the duration or field of study for their degree in Financial Marketing from CECA. Additionally, their Master's in Marketing Management from EADA Business School has no details regarding the start or end year.
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Binnakle Serious Games to Innovate
Binnakle is an innovation tool that helps you generate new solutions for any kind of challenge in your company, through a playful experience, based on a proven methodology. It is a great alternative to “classical” creative sessions as it goes further than idea generation.