Justin Koehler

Justin Koehler is an experienced marketing professional with a robust background in digital and patient marketing across various industries. Currently serving as the Director of US Patient Marketing at BioCryst Pharmaceuticals, Inc., since October 2022, Justin previously held the position of Director of HCP and Consumer Digital Strategy at RedHill Biopharma Ltd. from July 2020 to October 2022. With significant experience at ViiV Healthcare, serving as both Product Lead for Marketing and Product Manager for Digital from September 2015 to June 2020, and earlier roles at Lenovo as Sr. Manager of Global Digital Marketing and Online Marketing Manager at Sports Endeavors, Justin has developed expertise in digital acquisition marketing, including PPC, affiliate marketing, SEO, and display retargeting. Justin earned a Bachelor's degree in Marketing from Georgia State University's J. Mack Robinson College of Business, completing studies from January 1998 to January 2003.