Barbara Gressmann

Barbara Gressmann is an accomplished professional with extensive experience in digital innovation and customer engagement within the pharmaceutical and healthcare sectors. Currently serving as Senior Manager of Digital Innovation and Customer Engagement at Biogen since June 2021, Barbara leads brand and digital strategies for the MS and PPD portfolio and excels in omnichannel customer engagement planning. Prior roles include interim Head of MS Marketing UK, where Barbara achieved impressive revenue turnaround, and various positions at Nutricia, Johnson & Johnson, and IZI Medical, focusing on brand management, digital strategy, and sales. Educational credentials include a Master's and Bachelor's degree in Business Administration from the University of Augsburg, graphic design training, and a MiniMBA.