Katie Lazzara Auz

Katie Lazzara Auz is a seasoned marketing professional with extensive experience in brand strategy and execution. Currently serving as Director of Marketing at BIOLYTE® since December 2024, Auz previously held the same title at Salt Life from February 2021 to December 2024, where responsibilities included leading a team to enhance market positioning and brand voice. Prior experience spans roles such as Marketing Manager II at Oxford Industries, where Auz successfully led product marketing initiatives, and Account Director at M-Squared Public Relations, managing multiple accounts and comprehensive marketing plans. Auz's career began with positions at Sheraton Atlanta Hotel and Buckhead Life Restaurant Group, where foundational skills in marketing coordination, public relations, and social media management were developed. Auz holds a B.A. in Journalism with a focus on Publication Management from The University of Georgia.