David has over twenty years of experience in sales and marketing across various industries. In his current position, David is responsible for overseeing the entire commercial strategy, including sales planning and targeting, marketing and communications, and account management. David plays an instrumental role in the commercialization of the INSTI product line and is responsible for overseeing domestic and international sales for bioLytical.
Before joining bioLytical in 2021, David spent five years in the pharmaceutical industry, responsible for key account and sales management, generating revenue, and increasing market share. David successfully developed and implemented a sales intelligence and selling model, exceeding sales revenue targets. In each position David has held, he has contributed to impressive sales growth, impressive team development, and increased value-added network relationships.
In addition to David’s stellar work experience and qualifications, he holds a Bachelor of Arts from the University of Western Ontario, has his LSSMB Lean Six Sigma Yellow Belt certification from Lean Canada, his Certified Sales Professional designation (CSP), and has earned numerous professional certifications and awards.
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