Wendy Gooch

Associate Director, Global Marketing Communications at bioMérieux

Wendy (Lang) Gooch has extensive experience in marketing and communications, currently serving as Associate Director of Global Marketing Communications at bioMérieux since August 2016, where responsibilities include leading global marketing communications and overseeing digital campaign strategies. Previously, Wendy occupied various roles at bioMérieux, including Senior Manager of US Clinical Marketing Operations and US Clinical Marketing Project Manager. Prior to bioMérieux, Wendy worked at RE/MAX UNITED as a part-time Team Assistant and held several director-level positions at GlaxoSmithKline from 2001 to 2015, focusing on multichannel marketing and promotional processes. Wendy holds a Bachelor of Science in Education from Campbell University.

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bioMérieux

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Biomerieux SA is a France-based company that specializes in the field of in-vitro diagnostics for medical and industrial applications. The Company designs, develops, manufactures and sells systems used in clinical applications, such as for the diagnosis of tuberculosis, respiratory infections, among others and industrial applications, such as for the analysis of industrial or environmental samples. The Company also provides its customers with related services for the installation and maintenance of instruments, and training for product users. BioMerieux SA operates through its numerous subsidiaries in various countires, including bioMerieux Deutschland GmbH, bioMerieux Austria GmbH, Advencis, bioMerieux Benelux SA/NV, as well as BioFire Diagnostics Inc., chromID CARBA SMART and new bi-plate Petri dish.


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