Randi is a strategic, analytical and creative thinker with more than 20 years of experience as a marketing and business communications professional in medical/scientific publishing and association management. Her extensive experience includes managing media and public relations, brand building, speech writing, authoring articles, fostering online communities, program development and conducting market research. Most recently, Randi was the Executive Director of Marketing for the Advertising Specialty Institute (ASI), the leading trade association for the advertising specialty industry. As a performance-driven leader with a keen eye for identifying and developing new business opportunities, Randi played an integral role in launching and building ASI’s five national, four boutique and 50 traveling events and shows, which included certified educational workshops, keynote presentations, networking/business-building offerings and exhibits.
Randi began her career in medical and scientific publishing, where she spent more than 10 years leading the marketing and communications programs for some of the most prestigious medical publications, such as Neurology (American Academy of Neurology) and The Laryngoscope (Triological Society).
A champion for Patients and dedicated to BioNJ’s mission of helping their Members help Patients, Randi’s role as Vice President of Communications and Marketing is to create and effectively execute forward-thinking strategies and campaigns which foster medical innovation, ensure Patient access and position New Jersey’s robust multi-sector life sciences ecosystem as a leading biopharma hub. She spearheads BioNJ’s work and related messaging on the importance of bringing all stakeholders together to develop Patient-centered, value-based models that will provide Patients with access to the right medicines at the right time at affordable out-of-pocket costs. Randi serves on the New Jersey Presidents Council’s branding and marketing task force for New Jersey institutions.
Current role