John Benfatti, Vice President of Outside Sales for BioPlus, is a clinically-focused sales management professional with two decades of healthcare industry experience. He has been consistently successful in delivering unparalleled revenue growth and customer engagement in some of the most competitive healthcare markets.
At BioPlus he is involved in forecasting, account development/management, budget maintenance and utilization, execution of strategic regional and national marketing initiatives, operational structure planning and pull-through, and recruitment/training resulting in retention and performance of top healthcare sales talent, as well as being involved with RFPs and contract negotiation. Over the many years of his career he has been consistently recognized as a best-in-class resource on product knowledge and managed care structure. He earned a Bachelor’s degree in Exercise Science & Health Promotion/Kinesiology from the University of Southern Colorado.