Madjid Belkacem

Think of skin as a true ecosytem that needs to be preserved. Be proud to use innovation in everyday personal care. Work in small teams, with people we love, and trusted partners. This is the BIOSME project. To develop our products, we raised the bar very high right from the start, inspired by the complex relationship between the skin and flora,which develops on it at birth (skin microbiome). All of our formulas seek to respect this delicate balance by relying on the active benefits of probiotics. By launching DayDry Probiotics and in creating BIOSME, we broke the codes of the cosmetics industry (without intentionally doing so). We imagined efficient revolutionary formulas, short and simple, that best respect the skin microbiome. We are committed to natural, organic and vegan cosmetics made in France. These values push us daily to imagine new personal care products for all types of skin for the entire family. In 2015, we patented our compound associating saccharomyces and lactobacillus ferments offering remarkable protection against body odor. This active compound resulted in the birth of our company's first range of products: DayDry's probiotic active deodorant. Since January 2016, BIOSME moves forward in the almost empty playing field of microbiotic cosmetics. The adventure has only just begun. Our health depends on the diversity of our microbiota, and BIOSME is committed to protecting it.