Shruti Arora

Shruti Arora is a seasoned PR and social media professional with over a decade of experience in various sectors. Currently serving as Senior Manager of PR & Social Media at Biotique since May 2017, Shruti has spearheaded over 100 successful brand collaborations with prominent celebrities and influencers, enhancing brand visibility through strategic social media campaigns and e-commerce platforms. Previous experience includes an Image Manager role at Perfect Relations, where Shruti managed client servicing and media relations for major brands such as Mercedes-Benz and Godrej Group. Earlier positions include a Senior Account Executive role at Positive Interactive Private Limited, focused on healthcare clients, and an internship at 20:20 MSL. Shruti holds a Master's degree in Advertising & PR from Amity University and a Bachelor's degree in History from Lady Shri Ram College for Women.