Neema Gupta

Neema Gupta is an experienced professional in brand management and merchandising, currently serving as Deputy Brand Manager at Bioworld Merchandising since July 2015, where responsibilities include acquiring and servicing licenses in entertainment and pop culture, as well as negotiating deal terms. Prior roles include Licensing Coordinator at Bioworld, where design development and concept approval were key duties, Merchandiser at April Sourcing Pvt Ltd focusing on sample development, Buying House Merchandiser at Attias Group, managing technical files for accessories, and Assistant Merchandiser at Saman Exports. Neema holds a Bachelor's Degree in Leather Goods and Accessory Design from the Footwear Design and Development Institute and a B.Sc in the same field from IGNOU, both completed between 2010 and 2013.