Danielle Smith-Son

Danielle Smith-Son is a seasoned professional in product development and merchandising, currently serving as a Senior Product Development Coordinator at BIOWORLD MERCHANDISING since May 2015. In this role, Danielle orchestrates communication and operations across departments, ensures timely submissions of concept designs to licensors, and manages product line shipments to retailers. Previously, Danielle held positions as a Production Coordinator and Sample Coordinator Intern, gaining extensive experience in order management, collaboration with sales teams, and inventory oversight. Prior to BIOWORLD, Danielle worked as an Assistant Manager at Plato's Closet, where leadership and customer service skills were honed. Danielle holds a B.A. in Fashion Merchandising and a B.B.A. in Marketing from Texas Woman's University, as well as an Associate of Arts from Collin College.