Belén González de Riva

Business Development at Bipi

Belén González de Riva has a diverse work experience spanning over 20 years. Belén started their career as a Marketing Assistant at Polo Ralph Lauren in 1997. Belén then worked in various customer service roles for different companies from 1998 to 2000.

In 2001, Belén joined Dole Food Company where they worked in the commercial and marketing department. Belén was responsible for logistics, billing, and managing the merchandise. Belén also handled communication between clients and national and international suppliers.

From 2003 to 2007, Belén worked as an Account Executive at EURO RSCG, an advertising agency. Belén managed campaigns for clients like Alcampo and Control, overseeing offline strategies and developing PLV, brochures, and TV productions.

Belén then moved to Ruiz Nicoli Lineas as a Supervisor of Accounts from 2007 to 2009.

In 2011, Belén joined Orange- ADVANCE SOLUTIONES, an official distributor of ORANGE. Belén'srole involved direct sales of Orange phone lines to small and large businesses through cold calling.

From 2012 to 2014, Belén worked at Clever Consulting as a Business Sales Manager. Belén focused on B2B and B2C sales, advising clients on online products and services like web design, SEM, e-commerce, and email marketing. Belén also planned and executed marketing campaigns and analyzed results for optimization.

Belén then joined Videoky, a startup, in 2015 as a Business Development professional. Belén'sresponsibilities included prospecting and direct sales of B2C and B2B video cards. Belén also managed supplier negotiations, order processing, and coordinated campaign planning for optimal results.

Starting in 2017, Belén worked as a Sales Manager at TECH Universidad Tecnológica. Belén was involved in B2C sales of CEU masters for medical professionals through cold calling.

Belén's most recent work experience is with Bipi, a startup, starting in 2020. Belén worked in the Corporate department as a Business Development professional. Belén'sprimary responsibilities included creating, defining, and launching a flexible compensation product called Bipi For Employees. Belén also executed the strategic sales plan, built and expanded a client portfolio through prospecting.

Belén González de Riva has a diverse education history spanning several years. Belén attended ESIC Business & Marketing School from 1997 to 2002, where they obtained a Licenciatura degree in Marketing con Gestión Empresarial. In 2002, they furthered their studies at the same institution with a focus on Comunicación en el Punto de Venta. In 2001, they also completed a course at ESIC Business & Marketing School on Actitudes y Técnicas de Venta.

In 2008, Belén attended Esade to enhance their skills in directing and strengthening sales networks. Belén also pursued specialized education in Lean Sales at Angel Garrorena in 2016, focusing on Fuerza de Ventas.

Belén's commitment to continuing education is evident from their enrollment in courses in recent years. In 2014, they pursued a program at COCEM, and in 2017, they took part in a marketing online course at Zaxeula Margna. Additionally, in 2022, they have plans to obtain a Master's degree in Digital Marketing and Email Management from TECH Technological University.

Lastly, in terms of ongoing education, Belén enrolled in CFIE in 2011 to advance their knowledge in selling solutions to businesses. Belén also plans to participate in a marketing online course at ZX Aula Magna, however, the specific start and end years are not provided.

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Timeline

  • Business Development

    January, 2020 - present