As the Caucasus region’s first fully integrated digital ecosystem, Bir ecosystem is redefining how people interact with finance, mobility and commerce in Azerbaijan.

Launched by PAŞA Holding in 2025, Bir ecosystem unites some of the country’s most influential brands — Birbank, Birmarket, m10, MilliÖn, BakıKart and Trendyol Azerbaijan — under one umbrella. Through this unified structure, it delivers a seamless and intuitive user experience that serves the daily needs of over 5 million customers across the country.

By shaping digital behaviors and encouraging a shift toward cashless, connected lifestyles, Bir ecosystem plays a vital role in promoting sustainability and digital inclusion. It simplifies access to essential services while fostering responsible usage of technology. 
Because at Bir ecosystem, every product we create, and every solution we build, starts with one simple question: “What do our customers truly need?”

Bir ecosystem

Farid Huseynov

Javid Mirzayev

This department focuses on analyzing business needs, developing strategies, and providing insights to improve organizational performance.

Business Analysis

This department focuses on ensuring the quality and reliability of software products through rigorous testing and validation processes.

Quality Assurance

This department focuses on providing support and assistance to customers, ensuring their inquiries and issues are addressed effectively.

Customer Service Operations

This department is responsible for guiding the development and strategy of products, ensuring they meet market needs and align with business objectives.

Product Management

This department is responsible for developing, maintaining, and optimizing software applications and systems.

Software Engineering

This department focuses on protecting the organization's information systems and data from cyber threats.

Bir ecosystem

Org chart

Teams

Business Analysis

Quality Assurance

Customer Service Operations

Product Management

Software Engineering

Cyber Security

Offices

Bir ecosystem

Org chart

Teams

Business Analysis

Quality Assurance

Customer Service Operations

Product Management

Software Engineering

Cyber Security

Offices

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