Sarah Wiegand

Sarah Wiegand is an experienced sales professional with a strong background in the MEA, DACH, and CEE markets, currently serving as Director of Sales at BirchStreet Systems since October 2024. Previous roles include Team Lead Enterprise Account Director at Uberall, Sales Director for DACH and the Middle East at ReviewPro, and Manager of Publisher Partnerships at Criteo, where Sarah significantly boosted revenue growth and optimized business processes across various regions. Sarah also held key positions at Softonic, CWW connectworldwide, and Kempinski AG, demonstrating expertise in developing sales strategies, managing high-performing teams, and establishing strong client relationships. Sarah holds a Bachelor of Arts in Economics with a focus on Tourism, Event, and Hospitality Management from the International School of Management in Germany and completed an Erasmus program at EPSG in Spain.