Farah El Boucham

Farah El Boucham is a seasoned professional in product marketing, currently serving as a Global Product Marketing Manager at TIP Group since January 2024. Previously, Farah held the position of Product Marketing Manager at Bird, where leadership of product marketing strategy and initiatives for Pusher, a Messagebird company, was a key focus. Farah's background includes significant roles at Mendix, emphasizing strategic positioning and user research; Booking.com, where contributions to strategic product development and go-to-market strategies were made; and earlier positions in business development and marketing at Kactus.com, Mazagan Beach & Golf Resort, and OCP S.A. Farah's academic credentials include a Master’s Degree in International Business from Grenoble Ecole de Management and a Bachelor of Business Administration in Marketing & Logistics from Al Akhawayn University, alongside an exchange program at the Technical University of Munich and a Microeconomics of Competitiveness certificate from Harvard Business School.