Bird Rock Coffee Roasters, Inc
Lili Kim is a versatile professional with experience in writing, design, and customer service. Currently serving as a News Writer for Food Republic and working as a Barista at Bird Rock Coffee Roasters, Inc., Lili also holds the position of Graphic Design Manager at Kasia Winery since 2018. Previous roles include Assistant News Editor for The USD Vista at the University of San Diego, a Social Media Marketing Intern and Editorial Intern for San Diego Magazine, and various positions in photography assistance. Lili possesses a Bachelor of Arts in Communication from the University of San Diego and has developed a strong skill set through diverse experiences in both creative and customer-facing roles.
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Bird Rock Coffee Roasters, Inc
In 2002, Bird Rock Coffee Roasters (BRCR) opened for business as a strictly grass-roots company. Organic and Fair Trade Coffee was roasted in a sublet restaurant kitchen using small one-pound capacity air roasters. At that time, BRCR coffee was sold at farmer’s markets and through home-delivery service. In 2006 the retail shop on La Jolla Boulevard in Bird Rock was opened directly across the street from a Starbucks. In 2007 BRCR shifted towards a Direct Trade buying model for most of their green beans. Since then, BRCR coffee buyers have been establishing mutually beneficial long-term relationships with farming partners at origin. BRCR spends much of the year traveling to coffee-growing regions all over the world to collaborate with farmers to secure special and unique coffees. Our goal is to secure great coffee while paying the growers far more than they would receive via other green coffee-buying models. Awards for BRCR include: National Micro-Roaster of the Year 2012, over 25 coffees on Coffee Review scoring 90 and above (out of a 100 point scale). Locally, in San Diego, BRCR won best organic coffee in 2008 San Diego Magazine and was rated best coffee shop in 2010, 2011, 2012, and 2013 in the La Jolla Light.