Eric Tonk is an experienced marketing leader currently serving as the Vice President of Demand Generation at Birdeye since May 2023. Prior roles include Senior Director of Demand Generation at BetterCloud, where performance consistently exceeded pipeline generation targets, and Global Director of Digital Marketing at Ivanti, where a scalable paid digital framework significantly contributed to marketing-sourced pipeline. With additional experience in demand generation and digital marketing roles at companies such as Spirion, Genesys, OpenText, and Druva, Eric Tonk has demonstrated expertise in utilizing various marketing channels effectively to drive new business and optimize campaign performance. Eric holds a Bachelor’s Degree in Business/Managerial Economics from UC Santa Barbara and has further education from Stanford University.
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