Birken AS
Marte Kjernsholen currently serves as a partner and strategist at Bortelaget, focusing on strategy, consulting, process management, training, project management, and public speaking. With extensive experience in various leadership roles, Marte has been a board member at Birken AS since July 2019 and served as a digital strategist and strategic advisor at the Stiftelsen Lillehammer Museum until January 2024. Prior positions include managing director of Marte Kjernsholen from 2016 to 2022, digital strategy project leader at Visit Lillehammer, and digital responsibility at Destinasjon Sjusjøen SA. Marte holds a diploma in marketing, communication, and economics from BI Norwegian Business School and has additional training from Folkeuniversitetet Vestlandet.
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Birken AS
Birken AS The corporation is a partnership between Lillehammer Skiklub (25% shares), Lillehammer Cykle klub (25% shares) and Rena Idrettslag (sports club) (50% shares). In addition to the staff, approximately 6000 work as volunteers during the year. Non-profit organisation Birken is a non-profit organisation where the profits in their entirety go back to the sports clubs in Lillehammer and Rena. Birken AS organizes Ski: Birkebeinerrennet, IngaLåmi, HalvBirken ski, FredagsBirken ski, StafettBirken ski, UngdomsBirken ski, BarneBirken ski Run: Birkebeinerløpet, HalvBirken løp, UltraBirken løp, Birken fjellmaratong, UngdomsBirken løp and BarneBirken løp. MTB: Birkebeinerrittet, UltraBirken sykkel, UngdomsBirken sykkel and BarneBiken sykkel. Birkebeinerrennet was organized for the first time in 1932, Birkebeienerrittet in 1993 and Birkebeinerløpet in 1998. The Birkebeiner history All the Birken races are founded upon the legendary escape that the Birkebeiners, Skjervald Skrukka and Torstein Skjevla, managed around New Year 1205/1206, rescuing the little prince, Håkon Håkonsson, from the Baglers. During this civil war the fraction rivalling against the Birkebeiners, the Baglers, was looking for the young heir to the Norwegian throne. Skrukka and Skjevla were very experienced skiers, and managed to bring the prince to safety by skiing, through a blizzard, from Lillehammer, through Østerdalen, ending up in Nidaros.