Bairon Freitag Giehl

Bairon Freitag Giehl is an experienced footwear industry professional currently serving as the Head of Technical Model Department at BIRKENSTOCK since July 2022. Previously, Bairon held the position of Product Development Manager at Consolidated Shoe Company from January 2013 to August 2021 and served as Footwear Development Manager at Caleres, Inc. from July 2011 to December 2012. Early career roles included Shoe Technician and CAD designer for the Italian brand GEOX at H. Kuntzler & Cia. Ltda. from July 2009 to July 2011, as well as a Shoe Technician and Senior Paper Pattern Maker for FRANCO SARTO at Henrich & Cia Ltda from April 2000 to June 2009. Educational credentials include a development course and a CAD Shoemaster System course, both from Escola Técnica SENAI Ildefonso Simões Lopes, along with a degree as a Shoe Technician.