Birkenstock Group
Bettina Nagel is a seasoned web analyst with extensive experience in implementing tracking concepts, managing tag configurations, and overseeing consent management. Currently employed at BIRKENSTOCK since November 2022, Bettina previously served as a web analyst at IU Internationale Hochschule from August 2020 to November 2022, where responsibilities included deep dive analysis, stakeholder management, and data visualization. Bettina's career also includes roles as a strategic analyst at ADAC, a junior research executive at Ipsos, a junior project manager at REALIZE GmbH Live Marketing Agency, and a research specialist at Infraquest GmbH.
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