Chirag Shah

Chirag Shah currently serves as the Head of eCommerce for Southeast Asia and Australia/New Zealand at BIRKENSTOCK, where responsibilities include launching and expanding the Direct to Consumer online business across these regions. Prior to this role, Chirag spent nearly a decade at Singapore Post Ltd, culminating in a Vice President position at SP eCommerce, where leadership efforts contributed to significant growth for global brands in the Asia Pacific eCommerce market. Initial experience includes roles in digital marketing and project management at iTwin and Tata Consultancy Services. Chirag holds an MBA in Marketing & Strategy from NTU and a Bachelor's degree in Electronics from the University of Mumbai.