Gabrielle Alexander

Gabrielle Alexander possesses extensive experience in retail operations and management, currently serving as Associate Manager of Retail Programs & Projects at BIRKENSTOCK since August 2018, after progressing through various roles including Senior Retail Programs & Projects Specialist and Operations Coordinator. Gabrielle's background includes managing operations for pop-up stores, such as the Dear Drew pop-up for Barrymore Brands and a holiday location for Spyder Active Sports, demonstrating a strong ability to drive sales and develop strategic partnerships. Previous roles also encompass positions at The Frye Company, Urban Outfitters, and Genesco Inc, where responsibilities ranged from team leadership to implementing corporate standards. Gabrielle holds a BA in English and Creative Writing from Montclair State University and has a solid foundation in creative copywriting from freelance work at Mint Advertising.